Those of us holding fundraisers or ticketed events are too often lured into offering complementary tickets or discounts. This can go badly awry—disappointing revenue and higher costs.
Avoiding these pitfalls requires sound strategic planning, including these tips:
Create a strategy based on a set number of complimentary tickets and who is eligible to receive them, tied to the event’s mission and objectives.
Think creatively about how to incentivize your target audience, such as through encouraging early registration for a strategic discount.
Above all, find ways to offer participants additional value for the ticket—focus on the experience you are providing and consider what add-ons will make that experience extraordinary and worthwhile without increasing the event budget.
Just a few ideas to think about as you prepare for your spring and fall events.