Hospitality Hints in 2015

Hospitality Hints in 2015

Back to the Basics – Fresh from a special events conference in L.A., I was prepared to write about the latest “hot event trends,” but then I ran across a faded green and white booklet titled Hospitality Hints printed in May 1969. Flipping through the yellowed...

Short. Focused. And On Point.

I recently planned an event for the official launch of a nation-wide curriculum for junior high and high school students. The success of any launch hangs on a number of key components coming together. For starters, clear objectives. In our case, goals were centered on...
Spring into Sponsorships

Spring into Sponsorships

Trade shows, conferences and fundraising galas have a critical aspect in common—they rely heavily on corporate sponsorships.  Some positive industry news is that sponsorships are on the uptick; however, companies are carefully evaluating opportunities for clear,...
Looking forward to 2014

Looking forward to 2014

January 1 coincided with nothing less than a new moon – a celestial special, a harbinger for new endeavors, a symbol for rebirth, and generally good things to come. If you missed it, don’t worry: you can’t see a new moon. But, armed with the knowledge that it...
Making the Right Cuts

Making the Right Cuts

Despite rumors that the economy is picking up, the government shutdown has more than just federal employees nervous about spending the extra dollar.  Event budgets continue to face downward pressure, but before you cut food, florals and decor, remember that...