Spring into Sponsorships

Spring into Sponsorships

Trade shows, conferences and fundraising galas have a critical aspect in common—they rely heavily on corporate sponsorships.  Some positive industry news is that sponsorships are on the uptick; however, companies are carefully evaluating opportunities for clear,...
Making the Right Cuts

Making the Right Cuts

Despite rumors that the economy is picking up, the government shutdown has more than just federal employees nervous about spending the extra dollar.  Event budgets continue to face downward pressure, but before you cut food, florals and decor, remember that...

Event Budgets: To Simply Cut is to Oversimplify

The economic crisis coupled with the months-long, ongoing GSA scandal have led many organizations to cut event budgets in an attempt to appear frugal and fiscally responsible.  This is shortsighted. The question organizations should ask themselves is not simply “how...